Western Mass Ready is a public service advertising (PSA) campaign for residents in western Massachusetts, designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters. The goal of the campaign is to get the public involved and ultimately to increase the level of basic preparedness across the nation/region.
Ready is a project initiated by the Western Massachusetts Region Homeland Security Advisory Council. The Ready website provides citizens in the 4 Western Massachusetts counties (Berkshire, Franklin, Hampden, and Hampshire) with information on how to prepare yourself and your family for emergencies.